cleoWeatherTech Raceway
Laguna Seca
Partnership approach
Race car rounding a circuit through California coastal hills at golden hour
A PARTNERSHIP PROPOSAL · 2026

Every guest
conversation
moves us forward.

Cleo × WeatherTech Raceway Laguna Seca

An intelligent guest experience, built one step at a time.
cleo01 / 18
Race car rounding a circuit through California coastal hills at golden hour
A PARTNERSHIP PROPOSAL · 2026

Every guest
conversation
moves us forward.

Cleo × WeatherTech Raceway Laguna Seca

An intelligent guest experience, built one step at a time.
cleo01 / 18
The partnership approach

Not a transformation.
A better first step.

Begin with one focused deployment that makes life easier for the team and the guest experience better from day one.

01Immediate utility
02Real-world learning
03Room to grow
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Phase 01 / Intelligent inbound voice

Every call gets a next step.

An operational workflow, not just an answering bot.

Step 1
Call comes in
Step 2
Cleo understands intent
ResolveAnswer the question directly.
QualifyAsk follow-ups to understand exactly what the guest needs.
TextSend the right information or link.
RouteTransfer the caller to the appropriate team.
CaptureCreate a structured follow-up opportunity.
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Phase 01 / What's included

A complete guest-services system from day one.

Answer

Inbound callsOverflow coverageAfter-hours coverageMultilingual conversations

Inform

Event informationTicketing questionsCamping & RVParking & arrivalDirectionsPolicies & permitted itemsADA questions

Act

SMS follow-upMaps, links & schedulesLive transfersDepartment routing

Capture

Callback requestsHospitality leadsTrack-rental leads

Measure

Conversation summariesRecordings & transcriptsAnalytics
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Example / Camping & RV

Understand the situation.

Guest“I'm coming for the race with my RV. Where should I camp?”
Cleo qualifies, one question at a time
01Which event are you attending?
02RV, trailer, camper van, or tent?
03Total length of the RV or trailer?
04Electrical / water hookups needed?
05How many people are staying?
06Arrival and departure days?
07Premium/reserved or best available?
08Accessibility or special requirements?
Outcome
Cleo can resolve

Explain the most appropriate option.

Cleo can assist

Text campground and reservation info.

Cleo can escalate

Transfer or create a structured request for Tickets & Accommodations.

Cleo should not simply search an FAQ. It should understand the guest's situation.
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Example / Ticketing

Ticketing is a conversation.

Guest“I want to come to Laguna Seca next month. What tickets should I get?”
Cleo determines
Which event
Which day(s)
Number of guests
Adults / children
Seating preference
General admission vs. other
Parking needs
Camping needs
Accessibility
Recommend

The appropriate next step.

Text the link

The relevant purchase page by SMS.

Transfer

To ticketing when needed.

Payment and ticket transactions stay in the existing ticketing system unless integrated later.

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Voice + SMS

Help continues after the call.

Guest“Where do I park for the event?”
Cleo · voiceAnswers verbally with parking and arrival guidance.
Cleo · voice“I can text you the parking map if you'd like.”
Guest says yes, and the text arrives instantly.
cleoLaguna Seca Guest Services
Here's the parking and arrival information for your event.
Parking Map
Directions
Event Information
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Example / Revenue opportunities

Not every call is just a call.

“We're an automotive company interested in hosting clients at INDYCAR.”
CompanyEventGroup sizeExperience typeDatesContact namePhoneEmailSpecial requirements
Cleo creates
Qualified Hospitality Opportunity → right team
“Our Porsche club wants to rent the track.”
OrganizationContactCars / motorcycles / otherClub day / private / corporateParticipantsPotential datesDurationSpecial requirements
Cleo creates
Qualified Track Rental Lead, not an anonymous transfer
The objective is not just answering calls. It's getting valuable opportunities to the right person, with context attached.
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Operational guardrails

Cleo doesn't need to handle everything.

Cleo resolves
when confident
Common guest questions
Known event information
Policies
Directions
Parking
Basic ticketing guidance
Cleo qualifies
when more is needed
Camping
RV requirements
Hospitality
Track rentals
Group sales
Cleo escalates
when appropriate
Sensitive issues
Refunds / disputes
Complex ticket problems
Emergencies
VIP requests
Anything outside approved knowledge
Automation where helpful. Humans where valuable.
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The intelligence layer

Every conversation teaches us what's next.

Conceptual reporting viewIllustrative only, no real metrics shown.

Volume

Total calls
Calls by event
Peak hours
After-hours calls

Guest needs

Top questions
Ticketing
Camping
Parking

Outcomes

Resolved by Cleo
Transferred
Follow-up required
SMS sent

Revenue

Hospitality leads
Track-rental leads
Group inquiries
Other commercial

Quality

Sentiment
Common complaints
Repeated confusion
Unresolved topics
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Connect with purpose

Start without heavy integration. Deepen with intent.

Level 1
Inform

Cleo reads approved information and helps guests navigate existing systems.

“Here is the appropriate camping reservation link.”
Level 2
Read

Where supported, Cleo retrieves information from existing systems.

Availability
Reservation status
Guest records
Ticket information
Level 3
Act

Where supported and worthwhile, Cleo completes actions.

Create reservations
Update records & CRM
Create leads & tasks
Trigger outbound
We only build deeper integrations where they materially improve the operation.
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Deployment

What our team actually does.

01

Discovery

We collect
Phone numbers
Current call routing
Department contacts
Hours
Event calendar
FAQs
Ticketing processes
Camping processes
Policies
Escalation rules
High-value inquiry types
02

Build

Cleo configures
Laguna Seca agent
Voice behavior
Knowledge base
Department routing
Qualification flows
SMS templates
Escalation logic
Call summaries
Analytics categories
03

Test

Realistic scenarios
Ticketing
Camping & RV sizing
Parking
International guest
Hospitality
Track rental
Incorrect information
After-hours
Angry guest
Unknown question
04

Launch

Begin with
Overflow
After-hours
Selected lines
Expand only once performance is validated
05

Optimize

Continuously
Review calls with the Laguna Seca team
Tune knowledge & flows
Refine routing
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For launch

What Laguna Seca provides.

Key team contacts
Phone routing requirements
Current hours
Event calendar
Policies / FAQs
Ticket & camping information
Escalation contacts
Info that changes event to event
Cleo handles the technical build. Laguna Seca provides the operational knowledge.
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What we are NOT asking Laguna Seca to do

No massive transformation required.

Replace the existing phone system
Replace ticketing
Replace reservations
Replace employees
Build a new CRM immediately
Change every workflow
Commit to every future phase
Start with one clear problem: inbound guest communication.
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Phase 02 / Outbound engagement (later expansion)

Inbound tells us what guests care about. Outbound acts on it.

Event launch

Reach prior attendees when tickets go on sale.

Camping follow-up

Re-engage guests who showed camping intent but didn't finish.

Hospitality follow-up

Follow up with qualified corporate opportunities.

Event preparation

Arrival, parking, gate, weather, or schedule info.

Post-event

Gather feedback and re-engage for future events.

High-value leads

Track rentals, group sales, sponsorship inquiries.

Outbound is a later expansion, earned by inbound results, not part of the initial deployment.

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Phase 03 / Long-term opportunity

Guest & revenue operations.

Not a CRM replacement and not required for Phase 1.

Guest profile
Conceptual
IdentityContact detailsEvents attendedPrevious callsSMS historyInterestsCamping preferencesOpen tasksRevenue opportunitiesStaff ownerFollow-up history
01Guest calls Cleo
02Conversation captured
03Guest profile updated
04Task / opportunity created
05Staff follows up
06Future outbound becomes personalized
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A measured path forward

The roadmap is earned.

Each step creates value on its own and informs the next one.

01

Solve inbound

A better experience from day one.

02

Learn

Let real conversations reveal demand.

03

Integrate

Connect where the value is clear.

04

Engage

Add outbound when data supports it.

05

Expand

Build deeper workflows only when useful.

The first step should deliver value on its own.
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The long-term vision

Start useful. Prove value.
Then build more.

Initial partnership
Intelligent inbound voice
Learn
Real guest conversations
Expand
Integrations + outbound
Long-term
Guest & revenue operations
The first deployment should create value on its own. Everything after that should be earned through results.
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